What we learned running a small studio for eighteen months—and why it beats scaling a team.
Not because it's bad. Because the alternatives got better faster than I could keep up with them.
Traffic dropped 12%. Booked calls went up 180%. Here is the math.
GBP, suburb pages, schema—what still works, what Google quietly killed.
I have shipped real workflows on all three. Here is what I actually pick, and when.
The most effective design change we've made this year. Not a single client has regretted it.
The exact 90-minute call, the brief I leave with, and the estimate I send the next morning.
Nine out of ten accounts we open are haemorrhaging budget in the same five places.
INP is the new LCP. If you are not looking at it monthly, you are guessing.