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Services / Tradies & Trades
Industries · Trades & Tradies · Melbourne

Tradie websites Melbourne.
Built to book jobs.

We build fast, quote-generating websites for Melbourne trades businesses. Your site should rank on Google, load in under a second, and turn visitors into enquiries — not just impressions.

Book a 20‑minute scope call →See a trades build
What we target
99
Lighthouse score (King Double Glazing)
Before13.1s LCP
After1.2s LCP
Timeline3–5 weeks
§ 01 · Case study · King Double Glazing

13.1 seconds to 1.2.
A glazing business rebuilt.

We rebuilt King Double Glazing from a bloated site with a 13.1-second LCP to a Lighthouse score of 99. The Instant Estimate Tool now surfaces a ballpark price before the form — leads arrive with a number and close faster.

Stack: Next.js + TinaCMS + Neon. The client can update service pages and photos without touching a developer.

Read the full case study →
13.1s
LCP before
1.2s
LCP after
75
Lighthouse before
99
Lighthouse after
§ 02 · Problems we solve

The five things costing you jobs.

  • 01
    Site loads in 8 seconds
    Every second past 2 costs you leads. Mobile visitors bounce before they see your phone number.
  • 02
    No way to get a quote without calling
    Most tradies' clients want a ballpark before they pick up the phone. If you can't give them one online, they call someone who can.
  • 03
    Photos are bad — or nonexistent
    A before/after gallery is your most convincing sales tool. Stock photos of strangers in hard hats aren't.
  • 04
    Doesn't work on mobile
    Your clients search on phones. If your site requires zooming in to find your number, it's losing you jobs.
  • 05
    Paying for Google Ads with no landing page
    Sending ad traffic to a slow homepage is burning money. You need a page built to convert that click.
§ 03 · What's included

Everything on this list.
Nothing on the upsell.

  • (01)Speed-first build (LCP < 1.2s target)
  • (02)Instant quote or estimate tool
  • (03)Service area pages for local SEO
  • (04)Before/after photo gallery
  • (05)Click-to-call + WhatsApp tap target
  • (06)Google Business Profile setup and schema
  • (07)Mobile-first design throughout
  • (08)Review schema markup
  • (09)LocalBusiness structured data
  • (10)Analytics wired in from day one
§ 04 · How we deliver it
01
Website

Next.js build that owns Core Web Vitals. You get the repo, the hosting, and the score.

Learn more →
02
Local SEO

Service area pages, Google Business Profile, and review schema so you rank for '[suburb] + [trade]'.

Learn more →
03
Quoting automation

Instant estimate tools, lead routing, and CRM sync so enquiries arrive pre-qualified.

Learn more →
§ 05 · FAQ

Things tradies ask us.
Answered plainly.

Do I need to provide photos?

Yes — and it's worth it. Before/after photos of your actual work convert far better than anything we could source. If you can send us a folder of job photos from your phone, we'll handle cropping, optimisation, and layout. If you genuinely have nothing, we'll discuss options in scope.

Can it handle quote requests automatically?

Yes. We build quote tools that surface a ballpark figure — based on job type, size, or suburb — before the form. Leads arrive with a number already in their head, which means shorter sales calls and faster decisions. The enquiry data can feed into your CRM or email.

What about Google Ads?

We don't run ads, but we build landing pages that make ads worth running. If you're already spending on Google Ads and sending traffic to your homepage, a dedicated landing page will drop your cost-per-lead significantly. We can also brief you on what to tell your ads person.

I'm already on tradie directories. Does that help?

Directories (hipages, Houzz, ServiceSeeking) generate shared leads — meaning five tradies receive the same enquiry. Your own site generates exclusive leads. We don't tell you to quit directories; we give you a site that earns leads that nobody else is competing for.

How long does a tradie site take?

Three to five weeks from signed scope to live. Week one: discovery and wireframe. Weeks two and three: design and build. Week four: content, photos, review. Week five: launch and handover. We don't drag it out.

clupai.com/contact

Right. Shall
we scope it?

Twenty minutes. No slideshow. We'll ask what you sell, who's buying, and where the site is getting in the way. You'll leave with a realistic estimate—or a reason we're not the right fit.

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