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Services / Tradies & Trades
Industries · Trades & Tradies · Melbourne

Tradie websites Melbourne.
Built to book jobs.

We build fast, quote-generating websites for Melbourne trades businesses. Your site should rank on Google, load in under a second, and turn visitors into enquiries — not just impressions.

Book a 20‑minute scope call →See a trades build
What we target
99
Lighthouse score (King Double Glazing)
Before13.1s LCP
After1.2s LCP
Timeline3–5 weeks
§ 01 · Case study · King Double Glazing

13.1 seconds to 1.2.
A glazing business rebuilt.

We rebuilt King Double Glazing from a bloated site with a 13.1-second LCP to a Lighthouse score of 99. The Instant Estimate Tool now surfaces a ballpark price before the form — leads arrive with a number and close faster.

Stack: Next.js + TinaCMS + Neon. The client can update service pages and photos without touching a developer.

Read the full case study →
13.1s
LCP before
1.2s
LCP after
75
Lighthouse before
99
Lighthouse after
§ 02 · Problems we solve

The five things costing you jobs.

  • 01
    Site loads in 8 seconds
    Every second past 2 costs you leads. Mobile visitors bounce before they see your phone number.
  • 02
    No way to get a quote without calling
    Most tradies' clients want a ballpark before they pick up the phone. If you can't give them one online, they call someone who can.
  • 03
    Photos are bad — or nonexistent
    A before/after gallery is your most convincing sales tool. Stock photos of strangers in hard hats aren't.
  • 04
    Doesn't work on mobile
    Your clients search on phones. If your site requires zooming in to find your number, it's losing you jobs.
  • 05
    Paying for Google Ads with no landing page
    Sending ad traffic to a slow homepage is burning money. You need a page built to convert that click.
§ 03 · What's included

Everything on this list.
Nothing on the upsell.

  • (01)Speed-first build (LCP < 1.2s target)
  • (02)Instant quote or estimate tool
  • (03)Service area pages for local SEO
  • (04)Before/after photo gallery
  • (05)Click-to-call + WhatsApp tap target
  • (06)Google Business Profile setup and schema
  • (07)Mobile-first design throughout
  • (08)Review schema markup
  • (09)LocalBusiness structured data
  • (10)Analytics wired in from day one
§ 04 · How we deliver it
01
Website

Next.js build that owns Core Web Vitals. You get the repo, the hosting, and the score.

Learn more →
02
Local SEO

Service area pages, Google Business Profile, and review schema so you rank for '[suburb] + [trade]'.

Learn more →
03
Quoting automation

Instant estimate tools, lead routing, and CRM sync so enquiries arrive pre-qualified.

Learn more →
§ 05 · FAQ

Things tradies ask us.
Answered plainly.

Do I need to provide photos?+

Yes — and it's worth it. Before/after photos of your actual work convert far better than anything we could source. If you can send us a folder of job photos from your phone, we'll handle cropping, optimisation, and layout. If you genuinely have nothing, we'll discuss options in scope.

Can it handle quote requests automatically?+

Yes. We build quote tools that surface a ballpark figure — based on job type, size, or suburb — before the form. Leads arrive with a number already in their head, which means shorter sales calls and faster decisions. The enquiry data can feed into your CRM or email.

What about Google Ads?+

We don't run ads, but we build landing pages that make ads worth running. If you're already spending on Google Ads and sending traffic to your homepage, a dedicated landing page will drop your cost-per-lead significantly. We can also brief you on what to tell your ads person.

I'm already on tradie directories. Does that help?+

Directories (hipages, Houzz, ServiceSeeking) generate shared leads — meaning five tradies receive the same enquiry. Your own site generates exclusive leads. We don't tell you to quit directories; we give you a site that earns leads that nobody else is competing for.

How long does a tradie site take?+

Three to five weeks from signed scope to live. Week one: discovery and wireframe. Weeks two and three: design and build. Week four: content, photos, review. Week five: launch and handover. We don't drag it out.

clupai.com/contact

Right. Shall
we scope it?

Twenty minutes. No slideshow. We'll ask what you sell, who's buying, and where the site is getting in the way. You'll leave with a realistic estimate—or a reason we're not the right fit.

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